Written by Chase Fleming on 16 August 2012
Linkbait is any content that users want to share, usually because it either offers useful information or offers an emotional response. Writing linkbait is tricky, and even if you're an especially successful content writer, you'll need to invest some time learning which topics resonate with your readers.
Even so, there are a few techniques that greatly increase a webpage or blog post's chances of going viral. Here are a few tips to keep in mind when trying to build an organic base of incoming links.
1. Present a unique point of view
You'll get more attention by writing about specific topics in a unique way than you could possibly get from rewriting your competitors' content. Unique content captures high Google rankings for keywords that you might not target other wise.
The more specific you can get, the better your chances of attracting high rankings and more incoming links. For example, if you were to write a blog entry for a piano mover, "Find a Good Piano Mover" isn't as share-able as "Finding a Mover for a 1945 Steinway."
2. Cut out the fluff
Never assume that longer pieces are better or more valuable than shorter pieces. Most readers want to quickly read your posts and move on, so cut out any filler content that doesn't advance your main points.
Ideally, you should keep your pieces around 300-500 words. Your readers might be willing to invest more time depending on your area of focus, but if your content is longer than 500 words, make sure that it's packed with important information or fresh viewpoints. Your first and last paragraphs should some up your main points.
3. Use attractive formatting
You shouldn't ever assault your readers' eyes with poorly formatted text. Make your content readable by breaking it up into small, manageable paragraphs.
Headings and subheadings are valuable tools for keeping your content readable. You can also use images to break up larger areas of text, although you shouldn't rely on images in place of good content. Remember, you want your readers to link to your content, not your graphics.
4. Address your readers directly
Use the second person wherever possible and try to craft your content to meet the interests of your regular readers. Don't repeat information from article to article if you can avoid doing so.
You should occasionally ask your readers to write comments or to email you. Insert these calls to action at the end of your article to keep it fresh in your readers' minds.
5. Give readers a reason to come back
Consider writing regular features or organising your content with tags. If your readers appreciate a certain type of post, they'll keep coming back to see more. Eventually, your content will build incoming links as your readers spread the word about your regular features.
Finally, you should make sure that your readers have simple tools to share your content on social networking websites. You can easily incorporate Facebook, Twitter, StumbleUpon and Reddit links on all of your blogs. Good content is relatively rare online, so if you keep your pieces relevant to your readership and you give them an easy way to share your pieces, you'll quickly see results.
Author Bio: Chase Fleming is a content marketer and founder of Content Row, a site which assists you in getting great unique content for your site.
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