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4 Ways to Ensure Your Marketing Plan is Working

Written by Tom Ewer on 10 December 2014

In order to succeed as a freelancer you knew you would need to understand what clients expect from you. After taking the time to research this, you probably spent time and money creating and implementing a marketing plan to get ahead in the web design field. As time continues to pass, you may be unsure at times if your efforts are paying off. How can you be sure? Read more »

When to Cut Your Losses and Dump a Client

Written by Tom Ewer on 18 November 2014

Have you ever thought about breaking up with a client? I’m sure this was probably the furthest thing from your mind when you first started freelancing. You were too busy hustling to bring in any new business you could. Read more »

Is Your Freelance Website Letting You Down?

Written by Tom Ewer on 14 May 2014

Not only will it generally be the first impression potential customers have of you as a business, it will also serve as an example of what you're capable of. Put simply, if you're not doing the right things with your website, how can a client trust you to create theirs? Read more »

How to Find New Clients on LinkedIn

Written by Tom Ewer on 07 May 2014

As the most popular and powerful online professional network, with over 300 million members around the world, LinkedIn is arguably the best place online to build a portfolio of professional contacts and connect with like-minded professionals. Read more »

10 Tips for Avoiding Freelance Burnout

Written by Tom Ewer on 29 April 2014

All other things being equal, freelancers are more likely to suffer from work burnout than salaried workers with regular hours. Not only is running your business more stressful but it can also be very tempting to work long days and take few days off, all of which can eventually push you to breaking point. Read more »

A Web Designers Guide to Outsourcing

Written by Tom Ewer on 22 April 2014

If you've reached the point as a freelance web designer when you're offered more work than you can handle and you don't feel that you can raise your rates anymore, outsourcing is the next logical step. Read more »

How Writing an E-Book Could Bring You More Web Design Clients

Written by Tom Ewer on 24 March 2014

Whether you're an established web designer who's been working for several years or you're fresh out of university and raring to get started in your design career, the idea of writing an e-book probably hasn't crossed your mind. After all, you're a web designer, not a writer -- why on earth would you want to write a book? Read more »

How to deal with difficult clients

Written by Tom Ewer on 17 February 2014

In a perfect world, our clients would be 100% happy with all the work we produce for them, would respond to our requests for information in a timely and efficient manner, and pay invoices on time every month with no need for reminders! Read more »

How to Handle Footer Credit Links

Written by Patrick Hathaway on 05 February 2014

Many web design agencies like to leave their mark on client sites by making use of a footer credit link. But can they impact you negatively? Read more »

How to Market Your Business With Email Outreach

Written by Tom Ewer on 09 December 2013

You may have heard the phrase “The money is in the list” and dismissed it, thinking it only applies to internet marketers or big organisations with a budget to match. But in fact, building an email list is one of the easiest and most effective ways to market your business, even as a solo freelance web designer. Read more »

How to Market Your Business With Guest Posting - Part 2

Written by Tom Ewer on 02 December 2013

While it may not seem so at first, creating your content is actually the easiest aspect of guest posting. The tricky part is when it comes to getting it published. No matter how great your content is, if you don't submit a well-written pitch, your email will most likely be ignored. Read more »

Google+ Authorship: Why you should set it up (and how)

Written by Tom Ewer on 23 October 2013

Have you ever noticed when looking at Google's search engine page results that certain results are accompanied by a thumbnail-sized profile picture of the content’s author? The profile picture lends instant credibility, right? Read more »

Top 10 Reasons to use an online form

Written by Wufoo on 09 September 2013

It’s simple. Building an online form into your website will make your life infinitely easier. Gone are the days of wasting precious time sending multiple emails to customers for information. Don’t clog inboxes, save your sanity and let an online form do the information collecting for you. Read more »

How to cope with work related stress

Written by Tom Ewer on 02 September 2013

At some point in our lives we all have to deal with stress of some sort. For self-employed people, underlying personal worry and tensions can be compounded by the stress that inevitably comes as part and parcel of running your own business. Read more »

5 Steps to winning better clients on Elance

Written by Tom Ewer on 26 August 2013

With the recent boom in freelancing, freelance broker sites likes Elance and oDesk have become increasingly popular. Elance is now one of the largest, with 600,000 jobs posted and $130 million earned by freelancers during the first half of 2013 alone. Read more »

Expenses - what can I claim?

Written by Joshua Danton Boyd from Crunch on 19 August 2013

As a freelancer or small business, you want to be sure you’re claiming for everything you possibly can when it comes to expenses. It all adds up in the end and a little can go a long way. Read more »

Facebook open graph META tags

Written by Rahul Mistry on 12 August 2013

You may be aware by now that, if used right, Facebook can be a major source of traffic for your website. Many businesses are already steering their consumers towards their Facebook Fan pages using “Like” and “Recommend” widgets on their homepage and product pages. Read more »

How to properly create landing page videos

Written by Rob Toledo on 05 August 2013

If you're building a landing page, you should also be creating a video to be a part of that page. The many benefits that video brings to a web page are too valuable to pass up for a boring, solely text-based page. You may not know where to begin when developing a landing page video, so here is a guide to doing it easily and effectively. Read more »

3 Things every successful freelancer should do to make more money

Written by Tom Ewer on 29 July 2013

As a freelancer, it’s a constant challenge to stay motivated and maintain the level of discipline required to remain focused on tasks. There are so many distractions when you work from home that can result in your planned six hour day quickly turning into an eight or nine hour, less profitable day. Read more »

3 Fatal mistakes that all freelancers should avoid

Written by Tom Ewer on 22 July 2013

The image of freelancing for a living has often been perceived as a casual, easy way to make money without putting in the hours. As any good freelancer knows, this assumption is totally incorrect. Freelancing requires hard work, dedication, drive and the overriding desire to help your clients as much as possible. Read more »

How to stay RTI compliant

Written by Jonathan Norris of Crunch Accounting on 15 July 2013

Back in April, at the beginning of the 2013/14 tax year, HMRC caused a moderate stink amongst accountants and businesses with the introduction or Real Time Information, or RTI. Read more »

Improve your email marketing overnight

Written by Alex Faiers of Addictivity on 08 July 2013

The thing about Internet marketing is that as new tactics, techniques, and tools come out, the old ones can seem to get swept away and labelled as ‘ineffective’. In some respects, this has happened to email marketing. Read more »

What is Google Knowledge Graph?

Written by Rahul Mistry from 123-reg on 01 July 2013

Since it was rolled out in May 2011, brands and advertisers have been trying to figure out how they could tap into Google’s Knowledge Graph. Some find it amazing while others say it’s basically like bringing Wikipedia onto the search results page. Read more »

When should you go Limited?

Written by Jonathan Norris of Crunch Accounting on 25 June 2013

When operating as a freelancer, you have two options for your business. The first and most common option is to operate as a Sole Trader. This means you personally are the business; any income goes directly to you, and all tax is paid by you personally. Read more »

How to use website navigation to boost engagement

Written by Tom Ewer on 17 June 2013

When it comes to designing profitable websites, one cannot underestimate the value of engagement. Put simply, an engaged user is a valuable user - the longer you keep someone on site, the more likely they are to carry out a desired action (such as subscribe or purchase). Read more »

How to add passive income streams to a freelance business

Written by Tom Ewer on 10 June 2013

Freelancing is a wonderful business model. It requires little up front capital investment and can be scaled from taking just a few hours of your time per week to becoming a full time endeavour. However, the irony of freelancing is that its limitations only begin to surface as your success grows. Read more »

Do you need employers liability insurance?

Written by Nick Green of PolicyBee on 08 May 2013

Even the most dedicated freelance web designer can use an extra pair of hands now and then. Looming deadlines tend to throw a different light on your will to do everything yourself. Read more »

Debt Collection – Part 1: The Simple Debt

Written by Michael Coyle of Lawdit Solicitors on 23 April 2013

In this first part of our article on Debt Collection for small businesses we look at the options available for collecting simple undisputed debts and what additional costs you can claim without having to issue Court proceedings. Read more »

How to choose a good copywriter

Written by Martin Sayers of MSCopy on 22 April 2013

Many web designers look to outsource copy requirements to professional copywriters, but what exactly makes a good copywriter? What should you look out for when looking for a wordsmith? Read more »

Understanding Facebook and how it can grow your business

Written by Nick Johansson of Pixelmade on 09 April 2013

Many business owners are personally active on Facebook but fail to understand how it can be used to grow their business. In this article, Nick Johansson explains how to turn Facebook into a powerful marketing tool for your business. Read more »

8 Tips for SEO friendly web design

Written by Andrew Scherer on 10 March 2013

As a web designer you have to take into account SEO and how that influences your artistic choices. The actual look, feel and navigability are designed to capture visitors' attention and help them navigate with ease and confidence. Read more »

SEO on the go: 3 Android apps reviewed

Written by Jon Norwood, The Washington Times on 23 January 2013

Mobile technology is changing business faster than the Internet did at the time of its birth. The web opened opportunities for all businesses and even created a few new ones, but with the speed in which consumers are adopting mobile technology the impact on almost every industry is going to be profound. Read more »

Why great design needs great copy

Written by Martin Sayers on 14 January 2013

It is an oft-repeated fact that you have literally seconds to grab the attention of someone visiting your website before they click elsewhere. This, of course, means that great design is a must – confronted with something dull, drab and uninspiring, most people will quickly look elsewhere. Read more »

How to plan your editorial calendar for 2013

Written by Todd Mumford on 31 December 2012

2012 is over, so if you haven't already, it's time to get started on your editorial calendar for 2013. Wait. Are you saying you don’t have an editorial calendar with that confused and guilty look on your face? Read more »

Want to succeed as a brand? Start with what you believe

Written by Andrew Tipp on 27 November 2012

People don’t buy 'what' you do; they buy 'why' you do it – what you do merely serves as the proof of what you believe. So by communicating your brand’s purpose, your cause, your reason to exist, people don’t just buy what you produce, they buy into you as a brand. Read more »

Is your website legal?

Written by Michael Coyle of Lawdit Solicitors on 20 November 2012

Did you know that all business websites must adhere to rules set out under UK and EU law? This article addresses the legal requirements placed on commercial websites that must be met to operate within the law – and the possible consequences of failing to comply. Read more »

The ultimate keyword research guide for web designers

Written by George Dan Pirvu on 12 November 2012

Having a good looking, fully functional website is crucial when it comes to selling a product or a service online; nevertheless, even the most beautiful website in the world is useless if it can’t attract qualified website visitors, people that are interested in purchasing whatever you (or your customer) are selling. Read more »

Designing a more efficient agency

Written by Rob Toledo on 06 November 2012

I wouldn't be surprised if the very first caveman who picked up a piece of flint, hit it against another stone, and made fire then spent the rest of his life wondering how he could improve the process. Read more »

5 Tips to speed up your website

Written by Bob Thompson on 31 October 2012

When someone visits your website, you have just seconds to grab their attention and keep them. If your website doesn't load quickly you will lose custom to a competitor, so your website load time is critical to the success of your business. Read more »

Does your website need a social life?

Written by Emm McAndrew on 24 October 2012

You may not have added the likes of Facebook and Instagram to your online marketing arsenal, but a large proportion of your customers use them on a daily basis – meaning your business could be missing out on significant volumes of traffic and, more importantly, sales. Read more »

Designing for the mobile web

Written by Gary Cottam on 24 September 2012

Walking in the park, sitting in an overcrowded train, sipping coffee on your way to work: wherever you are, mobile browsing is now the most convenient tool for accessing the internet. Read more »

The WordPress guide for small businesses

Written by Rob Toledo on 14 September 2012

Understanding the ins and outs of WordPress is essential for today's web designer. More and more businesses are interested in using WordPress because it's free, easy to use, and gives business owners power to manage their own sites. Read more »

Web design for the luxury market

Written by Ian Garstang on 13 September 2012

A clear understanding of the luxury consumer is key if you want to engage this target market. By knowing who will use the site, you will be able to design a website which appeals to that all-important consumer. Read more »

Adobe Photoshop – Are there any real alternatives?

Written by UKWDA on 11 September 2012

Smaller agencies and freelancers have long struggled to pay for the high end software product suites. The most effective design editing software is Adobe Photoshop, which is pricey at up to £600 per licence - even more for the full Adobe Creative Suite. Read more »

Inbound Marketing – phenomenon or phenomenal?

Written by Robin Balmforth on 06 September 2012

Inbound marketing has become an increasingly hot topic over the last year - but is its exponential growth a phenomenal new way to promote your business - or is it just a phenomenon that’s going to dissapear as fast as it appeared? Read more »

Creating spectacular landing pages

Written by Rob Toledo on 30 August 2012

You can have a great product, you can have a great sales team, and you can have great customer service, but if you don’t have a great landing page, you won’t have much. The landing page, after all, is the first impression a potential customer will have of a business. Read more »

10 Tips to promote your Google+ business page

Written by Hayley Reeve on 28 August 2012

We have seen many businesses adapt well to the different ways of promotion across major social media platforms such as Facebook and Twitter, but what about Google Plus? Here are a few handy tips to help you understand how to promote your Google+ business page online. Read more »

Make the most of your web design sales leads

Written by Jamie Griffiths on 17 August 2012

“You catch more flies with honey than you do with vinegar” was a favourite saying of my old nan. She never used it in reference to selling web design services but in this post I’m going to attempt to convince you that it’s a highly appropriate phrase to keep in mind when approaching web design prospects. Read more »

5 Tips for writing good linkbait

Written by Chase Fleming on 16 August 2012

Linkbait is any content that users want to share, usually because it either offers useful information or offers an emotional response. Writing linkbait is tricky, and even if you're an especially successful content writer, you'll need to invest some time learning which topics resonate with your readers. Read more »

Will micro-video sharing tool catch on in UK?

Written by Paul Ellett on 10 August 2012

Tout has been around since 2010 but first hit the headlines last year when basketball star Shaquille O’Neal announced that he was retiring from competition via the service. Now, following a $5m investment from World Wrestling Entertainment (WWE), Tout hopes to grow beyond America where it remains a known-commodity. Read more »

US to oppose UN control of the internet

Written by UKWDA on 07 August 2012

Efforts by Russia, China and their allies to put the internet under the control of the United Nations are being resisted by the United States – a role currently fulfilled by several non-profit US organisations. Read more »

Review: Adobe Creative Cloud

Written by UKWDA on 06 August 2012

Adobe's new Cloud based interface is a essentially an all-encompassing solution that takes into account the modes of communication that are available to us, and how it is that we use and interact with these modes of communication, as designers. Read more »

The Do’s and Don’ts of Twitter

Written by UKWDA on 03 August 2012

Twitter, the micro-blogging service founded in 2006, now has more than 140 million active users* posting more than 340 million tweets every day. To help your business get the most out of Twitter, we’ve put together a list of our top Twitter DO’s and DON’Ts. Read more »

The importance of website wireframing

Written by UKWDA on 31 July 2012

If you are unfamiliar with the term wireframing then you're not alone - it is something that we all do as designers, without even knowing it. When the idea of a website's layout enters your head, and you jot it down on a piece of paper - you're wireframing. Read more »

Training: Learn jQuery

Written by UKWDA on 30 July 2012

Nearly every website from Facebook to the BBC use JavaScript in some way, but as time has passed its syntax has become a little dated, and often writing the simplest of things can feel a bit long-winded. Enter jQuery! Read more »

Review: Content Management Systems - Part 1

Written by UKWDA on 27 July 2012

With so many content management systems to choose from, we’ve put together a quick overview of the most popular options to help you decide which one is right for you – this week we're looking at WordPress, Drupal, Joomla, ModX and Silverstripe. Read more »

Taking the biscuit: How to comply with the new UK cookie law

Written by Sean McManus on 12 July 2012

When a government department asked website visitors to opt in to receive an analytics cookie, most visitors said: “Thanks, but no thanks.” The site’s measured traffic fell by 90%. What scared most web designers is that they would soon suffer the same fate. Read more »

Scaling your web design business: 5 challenges, 5 solutions

Written by Monitis on 12 July 2012

Getting started in web design is tough – competition is fierce – and growing an existing web design business is just as challenging in the current market. Many web design businesses are small, often one or two man operations. This means the business often lacks the skills and experience needed to build a sustainable, profitable business. Read more »

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